Craig Emslie

Craig Emslie, a seasoned industry professional, recently presented a useful, data-driven playbook that aims to assist startups in rapidly and economically developing top-tier sales teams. With a decade-plus of experience advising high-growth companies, Craig Emslie outlines recruitment tactics that are both scalable and repeatable a welcome development for founders who need immediate traction without sacrificing long-term culture. Why sales hiring is the startup make-or-break Hiring salespeople is different from hiring engineers or designers. Sales roles demand measurable output fast, and a single wrong hire can slow momentum and drain runway. Craig Emslie stresses that startups must treat sales recruitment as a strategic function not an administrative one and align hires to growth stage, customer profile, and predictable KPIs. Core principles: what every founder must internalize According to Craig Emslie, three core principles should guide startup hiring: Hire for potential and grit,...

Building a successful sales team in the cutthroat business world of today requires more than just hiring gifted individuals who can produce outcomes. Unfortunately, many startups and entrepreneurs make costly mistakes in their sales hiring process. Enter Craig Emslie, a seasoned sales strategist and recruiter, who is helping businesses avoid these pitfalls and build high-performing teams from the ground up. With over a decade of experience in sales leadership, Craig Emslie has become a trusted name for entrepreneurs looking to scale their businesses efficiently. His approach combines proven sales methodologies with a deep understanding of startup dynamics, making his insights both practical and transformative. The Most Common Sales Hiring Mistakes Entrepreneurs Make According to Craig Emslie, one of the biggest issues faced by entrepreneurs is hiring salespeople based on personality rather than performance. Many business owners assume that someone with charisma and charm will automati...