Craig Emslie

A great sales recruiter goes beyond filling positions to creating lasting career paths. Craig Emslie emphasizes that effective recruitment starts with understanding people, matching the right talent with a company’s vision, and supporting long-term growth for both organizations and professionals. Through experience, strategy, and trust, Craig Emslie shows how sales recruiters can shape successful careers while building strong, high-performing teams.

Sales recruiters spend years building relationships, understanding people, and matching talent with opportunity. According to Craig Emslie, these skills don’t just help recruiters succeed in their roles—they also create a strong foundation for entrepreneurship. With the right mindset and structure, sales recruiters can confidently move from employment to business ownership. Why Sales Recruiters Are Naturally Suited for Entrepreneurship Craig Emslie believes that recruiters already think like business owners, even if they don’t realize it. Their daily work involves decision-making, negotiation, and problem-solving—core traits of any entrepreneur. Sales recruiters already know how to: Build trust quickly with clients and candidates Manage multiple priorities under pressure Understand market demand and talent trends Communicate value clearly These abilities make the transition to entrepreneurship more practical than many expect. Start With a Clear Niche and Purpose One of the first steps...

Remote work has reshaped nearly every part of business, but its impact on sales recruitment has been especially significant. According to sales recruiter and entrepreneur Craig Emslie , the shift to remote teams has permanently changed how companies search for talent, evaluate candidates, and build high-performing sales teams. What once depended heavily on in-person interaction is now driven by digital processes, wider talent pools, and new expectations from both employers and candidates. Below is a closer look at how remote work has transformed sales recruitment and why these changes are here to stay. A Larger Talent Pool for Employers One of the biggest changes brought by remote work is access to a global talent pool. Previously, companies could only hire sales professionals who lived close to their office or were willing to relocate. Craig Emslie explains that this limited many teams from finding truly ideal talent. Today, businesses can hire salespeople from anywhere. This opens t...

Every business wants to grow, but growth doesn’t just happen on its own. It takes clear goals, good planning, and the right people on your team. Hiring plays a big role in this process. The people you bring into your company can either push your business forward or slow it down. Craig Emslie believes that hiring should never be just about filling empty seats. It should be directly connected to where your business wants to go. Let’s look at how you can connect your hiring strategy with your growth goals. Start With Your Growth Goals The first step is to know exactly what kind of growth you want. Are you planning to expand into new markets? Launch new products? Improve customer service? Or increase sales? Each goal needs a different kind of talent. For example: Expanding into new regions may require people with international sales skills or cultural knowledge. Improving customer satisfaction may mean hiring customer success managers or support staff. When you’re clear on your goals, it ...