Craig Emslie

Craig Emslie, a seasoned industry professional, recently presented a useful, data-driven playbook that aims to assist startups in rapidly and economically developing top-tier sales teams. With a decade-plus of experience advising high-growth companies, Craig Emslie outlines recruitment tactics that are both scalable and repeatable a welcome development for founders who need immediate traction without sacrificing long-term culture. Why sales hiring is the startup make-or-break Hiring salespeople is different from hiring engineers or designers. Sales roles demand measurable output fast, and a single wrong hire can slow momentum and drain runway. Craig Emslie stresses that startups must treat sales recruitment as a strategic function not an administrative one and align hires to growth stage, customer profile, and predictable KPIs. Core principles: what every founder must internalize According to Craig Emslie, three core principles should guide startup hiring: Hire for potential and grit,...

An organization's growth trajectory can be made or broken by hiring top-tier sales talent in the fiercely competitive business world of today. An established method for finding, assessing, and employing top-performing salespeople who produce tangible outcomes has been developed by Craig Emslie, a seasoned sales recruiter and thought leader in the talent acquisition field. Understanding the Modern Sales Landscape Sales is no longer just about charisma and cold calls. The modern sales environment demands a strategic approach, data fluency, and adaptability. According to Craig Emslie , companies must evolve their recruitment strategies to align with these new expectations. He emphasizes that effective salespeople today are consultative, tech-savvy, and laser-focused on delivering value. Emslie believes that recognizing these traits early in the recruitment process is essential to hiring talent that doesn't just meet quotas but consistently exceeds them. The Core Elements of Craig ...

Personal branding has never been more crucial in the competitive world of sales today. Whether you're a sales recruiter, consultant, or executive, establishing a strong personal brand can help you gain trust, attract top clients, and stand out in a crowded market. Craig Emslie , a seasoned sales recruitment expert, shares his insights on how professionals can build a compelling personal brand that leads to long-term success. Why Personal Branding Matters in Sales A personal brand is more than just your LinkedIn bio or company title. It's the reputation you build, the value you bring, and how you're perceived by your audience. In sales, where relationships are key, your brand can be a game-changer. Craig Emslie believes that a well-built personal brand establishes credibility, improves client engagement, and opens doors to new opportunities. More importantly, it makes you memorable—something every recruiter or salesperson needs in today's fast-paced world. Step 1: Define...