Craig Emslie

Every business wants to grow, but growth doesn’t just happen on its own. It takes clear goals, good planning, and the right people on your team. Hiring plays a big role in this process. The people you bring into your company can either push your business forward or slow it down. Craig Emslie believes that hiring should never be just about filling empty seats. It should be directly connected to where your business wants to go. Let’s look at how you can connect your hiring strategy with your growth goals. Start With Your Growth Goals The first step is to know exactly what kind of growth you want. Are you planning to expand into new markets? Launch new products? Improve customer service? Or increase sales? Each goal needs a different kind of talent. For example: Expanding into new regions may require people with international sales skills or cultural knowledge. Improving customer satisfaction may mean hiring customer success managers or support staff. When you’re clear on your goals, it ...

Hiring the right sales team is a crucial decision that can influence a company's future course in the fast-paced world of early-stage startups. Craig Emslie, a seasoned entrepreneur and sales strategist, emphasizes that effective sales hiring is not just about filling positions—it's about building a revenue engine from day one. For startups aiming to survive and scale, getting sales hiring right early on is a game-changer. Why Sales Hiring Matters from Day One Sales is often viewed as a later-stage priority, but Craig Emslie believes this is a common mistake. According to him, early traction and customer validation depend heavily on a startup’s ability to communicate its value and close deals. This is where experienced sales professionals come in—not only to generate leads but also to provide feedback that shapes product development and market fit. Key Reasons Sales Hiring is Vital in Early Stages Faster Go-To-Market Execution: With the right sales hires, startups can shorten ...

An organization's growth trajectory can be made or broken by hiring top-tier sales talent in the fiercely competitive business world of today. An established method for finding, assessing, and employing top-performing salespeople who produce tangible outcomes has been developed by Craig Emslie, a seasoned sales recruiter and thought leader in the talent acquisition field. Understanding the Modern Sales Landscape Sales is no longer just about charisma and cold calls. The modern sales environment demands a strategic approach, data fluency, and adaptability. According to Craig Emslie , companies must evolve their recruitment strategies to align with these new expectations. He emphasizes that effective salespeople today are consultative, tech-savvy, and laser-focused on delivering value. Emslie believes that recognizing these traits early in the recruitment process is essential to hiring talent that doesn't just meet quotas but consistently exceeds them. The Core Elements of Craig ...

Personal branding has never been more crucial in the competitive world of sales today. Whether you're a sales recruiter, consultant, or executive, establishing a strong personal brand can help you gain trust, attract top clients, and stand out in a crowded market. Craig Emslie , a seasoned sales recruitment expert, shares his insights on how professionals can build a compelling personal brand that leads to long-term success. Why Personal Branding Matters in Sales A personal brand is more than just your LinkedIn bio or company title. It's the reputation you build, the value you bring, and how you're perceived by your audience. In sales, where relationships are key, your brand can be a game-changer. Craig Emslie believes that a well-built personal brand establishes credibility, improves client engagement, and opens doors to new opportunities. More importantly, it makes you memorable—something every recruiter or salesperson needs in today's fast-paced world. Step 1: Define...