Craig Emslie

  Introduction In today’s competitive job market, attracting the right talent takes more than just posting job openings. According to recruitment expert Craig Emslie , employer branding plays a key role in determining how successful a company is at hiring and retaining top performers. A strong employer brand can set a business apart, while a weak or unclear one can make even the best offers fall flat. What Is Employer Branding? Employer branding is the perception potential and current employees have about a company as a workplace. It reflects the company’s culture, values, leadership, and how it treats its people. Essentially, it answers one major question: “Why should someone want to work here?” Craig Emslie emphasizes that building an authentic employer brand is about more than catchy slogans or sleek visuals—it’s about consistently living the values that a company claims to represent. Why Employer Branding Matters in Recruitment A positive employer brand makes hiring smoother, f...

A successful sales team can mean the difference between growth and stagnation in today's cutthroat business climate. Renowned business leader Craig Emslie has built a reputation for assembling high-performing sales teams that consistently exceed expectations. His approach blends strategy, culture, and leadership, creating teams that drive long-term success. Understanding the Value of the Right Sales Team According to Craig Emslie , the foundation of any thriving business lies in the strength of its sales force. A well-structured sales team not only generates revenue but also builds lasting client relationships. By focusing on hiring professionals who are aligned with company goals and values, organizations can secure a strong competitive edge. Why Sales Teams Matter: They serve as the face of the company to customers. High performers can accelerate revenue growth. They foster stronger brand loyalty and trust. Craig Emslie’s Hiring Philosophy What sets Craig Emslie apart is his stra...

Every business wants to grow, but growth doesn’t just happen on its own. It takes clear goals, good planning, and the right people on your team. Hiring plays a big role in this process. The people you bring into your company can either push your business forward or slow it down. Craig Emslie believes that hiring should never be just about filling empty seats. It should be directly connected to where your business wants to go. Let’s look at how you can connect your hiring strategy with your growth goals. Start With Your Growth Goals The first step is to know exactly what kind of growth you want. Are you planning to expand into new markets? Launch new products? Improve customer service? Or increase sales? Each goal needs a different kind of talent. For example: Expanding into new regions may require people with international sales skills or cultural knowledge. Improving customer satisfaction may mean hiring customer success managers or support staff. When you’re clear on your goals, it ...

Fast-growing companies know that talent is their sharpest competitive edge. Craig Emslie argues that hiring should never be an isolated HR function—it must be a direct lever for revenue and market expansion. This newsworthy approach reframes recruitment as a measurable growth engine, aligning roles, skills, and timing to clear commercial outcomes. Why Align Hiring With Growth When hiring decisions are anchored to revenue targets, leaders gain: Faster time-to-impact: roles are prioritized by near-term pipeline and product milestones. Higher ROI on headcount: budgets shift to the teams that move revenue now. Predictable scaling: headcount models track demand, not gut feeling. Craig Emslie emphasizes that this shift turns hiring from cost center to growth catalyst. The Growth-Back Hiring Framework Craig Emslie recommends building your plan “growth-back”—start with targets, then design the team. 1) Define Commercial Outcomes Tie roles to specific outcomes (e.g., “add ₹3 crore ARR in Q4...