Craig Emslie

In today’s hyper-competitive marketplace, building a high-performing sales team is no longer just about hiring fast or filling seats. It’s about precision, performance, and people. Few leaders understand this balance better than Craig Emslie , founder of SalesMatch , a white-glove sales recruiting firm dedicated to helping small and mid-sized businesses scale through world-class sales talent. Craig’s perspective is shaped by an uncommon combination of experiences: a former NCAA Division I swimmer and Olympic hopeful, an international professional, and now a sales recruiting entrepreneur operating at the intersection of technology and human performance. His philosophy is simple but powerful— technology accelerates growth, but talent determines outcomes . Technology as a Force Multiplier, Not a Replacement For Craig Emslie, technology is not about removing the human element from sales recruiting—it’s about enhancing it. Modern recruiting platforms, data analytics, and performance-t...

In today’s fast-paced business world, technology is transforming every industry, and sales recruiting is no exception. Craig Emslie , a seasoned sales recruiter and entrepreneur, shares insights on how modern tools are reshaping the way companies find, hire, and retain top sales talent. The Shift from Traditional Recruiting In the past, sales recruiting largely relied on networking, referrals, and cold outreach. Recruiters would spend hours reviewing resumes and conducting phone screenings. While these methods still have value, they are time-consuming and sometimes inefficient. Craig Emslie emphasizes that technology now allows recruiters to streamline these processes. With automated tools, companies can quickly identify qualified candidates and focus on building relationships rather than performing repetitive tasks. AI and Automation in Sales Recruiting One of the biggest changes Craig highlights is the role of Artificial Intelligence (AI). AI-powered software can analyze resumes, ass...

Craig Emslie  explains that achieving success in sales begins with assembling the right team. The recruiter’s role is crucial in identifying talent that fits both the company culture and sales goals. With the right people in place, businesses can scale effectively, close more deals, and create lasting growth, making recruitment the foundation of sales excellence.

Craig Emslie shares five essential hiring strategies every sales entrepreneur needs to build a strong, scalable sales team. From hiring for mindset and system thinking to testing real skills and investing in long-term development, these insights help business owners attract top sales talent and drive sustainable growth.

Hiring top-tier sales talent can be the difference between steady growth and explosive success. According to Craig Emslie , a respected sales strategist and business advisor, businesses that generate eight figures don’t rely on average salespeople. They hire sales experts who understand systems, strategy, and long-term value creation. In this breakdown, Emslie explains how companies can identify, attract, and retain elite sales professionals who consistently deliver high-level results. Understanding What an 8-Figure Sales Expert Really Is An eight-figure sales expert is not just someone who closes deals. Craig Emslie emphasizes that true high-level sales professionals think beyond quotas. They understand buyer psychology, long sales cycles, and revenue forecasting. These individuals have experience managing complex deals, building trust with high-value clients, and aligning sales efforts with overall business goals. Rather than focusing only on commissions, they care about outcomes, br...

Craig Emslie  highlights five common sales hiring mistakes that leaders should avoid to build stronger teams. From focusing beyond past numbers to prioritizing cultural fit and coaching potential, he shares practical insights that help organizations hire smarter, support growth, and create long-term sales success through thoughtful leadership decisions.