Craig Emslie

  Introduction In today’s competitive job market, attracting the right talent takes more than just posting job openings. According to recruitment expert Craig Emslie , employer branding plays a key role in determining how successful a company is at hiring and retaining top performers. A strong employer brand can set a business apart, while a weak or unclear one can make even the best offers fall flat. What Is Employer Branding? Employer branding is the perception potential and current employees have about a company as a workplace. It reflects the company’s culture, values, leadership, and how it treats its people. Essentially, it answers one major question: “Why should someone want to work here?” Craig Emslie emphasizes that building an authentic employer brand is about more than catchy slogans or sleek visuals—it’s about consistently living the values that a company claims to represent. Why Employer Branding Matters in Recruitment A positive employer brand makes hiring smoother, f...

Organizations require strong, cohesive sales teams that consistently produce results in the competitive business environment of today, not just talented individuals. Craig Emslie, a seasoned leader with years of experience in sales management and team development, shares valuable insights into how businesses can create and nurture high-performing sales teams. His approach combines strategy, culture, and continuous development, making his advice both practical and inspiring. The Foundation of a High-Performing Sales Team According to Craig Emslie , building a successful sales team begins with the right foundation. He emphasizes three core principles: Hiring the Right Talent : Recruiting individuals with the right mix of skills, mindset, and cultural fit. Clear Goals and Expectations : Ensuring every team member understands company objectives and their role in achieving them. Strong Leadership : Leaders who inspire, support, and challenge their teams to excel. By focusing on these fundam...