Craig Emslie

Craig Emslie  highlights five common sales hiring mistakes that leaders should avoid to build stronger teams. From focusing beyond past numbers to prioritizing cultural fit and coaching potential, he shares practical insights that help organizations hire smarter, support growth, and create long-term sales success through thoughtful leadership decisions.

Finding strong leaders is one of the most important goals in sales recruitment. A great sales professional can hit targets, but a true leader can guide teams, build trust, and drive long-term success. Craig Emslie , a seasoned sales recruiter and entrepreneur, believes leadership potential often shows up earlier than people expect. Recruiters who know what to look for can spot future leaders long before they receive a management title. Why Leadership Potential Matters in Sales Recruitment In today’s competitive market, companies don’t just hire for skills. They hire for growth. Sales recruiters play a key role in identifying people who can grow into leadership roles over time. Hiring candidates with leadership potential helps organizations: Build stronger sales teams Reduce future hiring costs Create clear internal growth paths Improve team performance and culture According to Craig Emslie, leadership potential is not about being the loudest voice in the room. It’s about mindset, behav...

Remote work has reshaped nearly every part of business, but its impact on sales recruitment has been especially significant. According to sales recruiter and entrepreneur Craig Emslie , the shift to remote teams has permanently changed how companies search for talent, evaluate candidates, and build high-performing sales teams. What once depended heavily on in-person interaction is now driven by digital processes, wider talent pools, and new expectations from both employers and candidates. Below is a closer look at how remote work has transformed sales recruitment and why these changes are here to stay. A Larger Talent Pool for Employers One of the biggest changes brought by remote work is access to a global talent pool. Previously, companies could only hire sales professionals who lived close to their office or were willing to relocate. Craig Emslie explains that this limited many teams from finding truly ideal talent. Today, businesses can hire salespeople from anywhere. This opens t...

  Introduction In today’s competitive job market, attracting the right talent takes more than just posting job openings. According to recruitment expert Craig Emslie , employer branding plays a key role in determining how successful a company is at hiring and retaining top performers. A strong employer brand can set a business apart, while a weak or unclear one can make even the best offers fall flat. What Is Employer Branding? Employer branding is the perception potential and current employees have about a company as a workplace. It reflects the company’s culture, values, leadership, and how it treats its people. Essentially, it answers one major question: “Why should someone want to work here?” Craig Emslie emphasizes that building an authentic employer brand is about more than catchy slogans or sleek visuals—it’s about consistently living the values that a company claims to represent. Why Employer Branding Matters in Recruitment A positive employer brand makes hiring smoother, f...

Organizations require strong, cohesive sales teams that consistently produce results in the competitive business environment of today, not just talented individuals. Craig Emslie, a seasoned leader with years of experience in sales management and team development, shares valuable insights into how businesses can create and nurture high-performing sales teams. His approach combines strategy, culture, and continuous development, making his advice both practical and inspiring. The Foundation of a High-Performing Sales Team According to Craig Emslie , building a successful sales team begins with the right foundation. He emphasizes three core principles: Hiring the Right Talent : Recruiting individuals with the right mix of skills, mindset, and cultural fit. Clear Goals and Expectations : Ensuring every team member understands company objectives and their role in achieving them. Strong Leadership : Leaders who inspire, support, and challenge their teams to excel. By focusing on these fundam...