Craig Emslie

Craig Emslie highlights the true role of a sales recruiter with the quote, “A sales recruiter connects potential with opportunity.” He explains that great recruiting goes beyond filling roles. It’s about understanding people, recognizing untapped talent, and matching skills with the right environment so both individuals and organizations can grow, perform, and succeed together.

In today’s hyper-competitive marketplace, building a high-performing sales team is no longer just about hiring fast or filling seats. It’s about precision, performance, and people. Few leaders understand this balance better than Craig Emslie , founder of SalesMatch , a white-glove sales recruiting firm dedicated to helping small and mid-sized businesses scale through world-class sales talent. Craig’s perspective is shaped by an uncommon combination of experiences: a former NCAA Division I swimmer and Olympic hopeful, an international professional, and now a sales recruiting entrepreneur operating at the intersection of technology and human performance. His philosophy is simple but powerful— technology accelerates growth, but talent determines outcomes . Technology as a Force Multiplier, Not a Replacement For Craig Emslie, technology is not about removing the human element from sales recruiting—it’s about enhancing it. Modern recruiting platforms, data analytics, and performance-t...