Craig Emslie

Hiring the right sales people can shape the future of a business. According to Craig Emslie, smart sales hiring is not about filling seats quickly. It is about building a team that understands customers, represents the brand well, and supports long-term growth. Many companies struggle with sales turnover because they hire without a clear plan. Craig Emslie explains that when businesses take a thoughtful approach to sales hiring, they create stronger teams and better results. Why Sales Hiring Matters More Than Ever Sales teams are often the first point of contact between a business and its customers. A single hire can either build trust or damage relationships. Craig Emslie believes smart sales hiring matters because it: Improves customer experience Reduces employee turnover Increases steady revenue growth Builds a stronger company culture When sales professionals align with company values, they perform better and stay longer. Focus on Skills, Not Just Experience Many companies focus o...

Finding strong leaders is one of the most important goals in sales recruitment. A great sales professional can hit targets, but a true leader can guide teams, build trust, and drive long-term success. Craig Emslie , a seasoned sales recruiter and entrepreneur, believes leadership potential often shows up earlier than people expect. Recruiters who know what to look for can spot future leaders long before they receive a management title. Why Leadership Potential Matters in Sales Recruitment In today’s competitive market, companies don’t just hire for skills. They hire for growth. Sales recruiters play a key role in identifying people who can grow into leadership roles over time. Hiring candidates with leadership potential helps organizations: Build stronger sales teams Reduce future hiring costs Create clear internal growth paths Improve team performance and culture According to Craig Emslie, leadership potential is not about being the loudest voice in the room. It’s about mindset, behav...

Remote work has reshaped nearly every part of business, but its impact on sales recruitment has been especially significant. According to sales recruiter and entrepreneur Craig Emslie , the shift to remote teams has permanently changed how companies search for talent, evaluate candidates, and build high-performing sales teams. What once depended heavily on in-person interaction is now driven by digital processes, wider talent pools, and new expectations from both employers and candidates. Below is a closer look at how remote work has transformed sales recruitment and why these changes are here to stay. A Larger Talent Pool for Employers One of the biggest changes brought by remote work is access to a global talent pool. Previously, companies could only hire sales professionals who lived close to their office or were willing to relocate. Craig Emslie explains that this limited many teams from finding truly ideal talent. Today, businesses can hire salespeople from anywhere. This opens t...