Craig Emslie

Organizations require strong, cohesive sales teams that consistently produce results in the competitive business environment of today, not just talented individuals. Craig Emslie, a seasoned leader with years of experience in sales management and team development, shares valuable insights into how businesses can create and nurture high-performing sales teams. His approach combines strategy, culture, and continuous development, making his advice both practical and inspiring. The Foundation of a High-Performing Sales Team According to Craig Emslie , building a successful sales team begins with the right foundation. He emphasizes three core principles: Hiring the Right Talent : Recruiting individuals with the right mix of skills, mindset, and cultural fit. Clear Goals and Expectations : Ensuring every team member understands company objectives and their role in achieving them. Strong Leadership : Leaders who inspire, support, and challenge their teams to excel. By focusing on these fundam...

A successful sales team can mean the difference between growth and stagnation in today's cutthroat business climate. Renowned business leader Craig Emslie has built a reputation for assembling high-performing sales teams that consistently exceed expectations. His approach blends strategy, culture, and leadership, creating teams that drive long-term success. Understanding the Value of the Right Sales Team According to Craig Emslie , the foundation of any thriving business lies in the strength of its sales force. A well-structured sales team not only generates revenue but also builds lasting client relationships. By focusing on hiring professionals who are aligned with company goals and values, organizations can secure a strong competitive edge. Why Sales Teams Matter: They serve as the face of the company to customers. High performers can accelerate revenue growth. They foster stronger brand loyalty and trust. Craig Emslie’s Hiring Philosophy What sets Craig Emslie apart is his stra...

Every business wants to grow, but growth doesn’t just happen on its own. It takes clear goals, good planning, and the right people on your team. Hiring plays a big role in this process. The people you bring into your company can either push your business forward or slow it down. Craig Emslie believes that hiring should never be just about filling empty seats. It should be directly connected to where your business wants to go. Let’s look at how you can connect your hiring strategy with your growth goals. Start With Your Growth Goals The first step is to know exactly what kind of growth you want. Are you planning to expand into new markets? Launch new products? Improve customer service? Or increase sales? Each goal needs a different kind of talent. For example: Expanding into new regions may require people with international sales skills or cultural knowledge. Improving customer satisfaction may mean hiring customer success managers or support staff. When you’re clear on your goals, it ...

Craig Emslie, a seasoned industry professional, recently presented a useful, data-driven playbook that aims to assist startups in rapidly and economically developing top-tier sales teams. With a decade-plus of experience advising high-growth companies, Craig Emslie outlines recruitment tactics that are both scalable and repeatable a welcome development for founders who need immediate traction without sacrificing long-term culture. Why sales hiring is the startup make-or-break Hiring salespeople is different from hiring engineers or designers. Sales roles demand measurable output fast, and a single wrong hire can slow momentum and drain runway. Craig Emslie stresses that startups must treat sales recruitment as a strategic function not an administrative one and align hires to growth stage, customer profile, and predictable KPIs. Core principles: what every founder must internalize According to Craig Emslie, three core principles should guide startup hiring: Hire for potential and grit,...